ARIH x BTS | Concert + City Pop-Up
(Agency)
(Agency)
Experiential Design
Art Direction
Production Design
Art Direction
Production Design
ARIH City Pop-Ups
ARIH Concert Pop-Ups
In collaboration with HYH America’s ARIH brand x Hybe Entertainment for the BTS world tour, there was a special opportunity to design a meaningful experience in the intersection of K-Pop and food/beverage culture. Creating two unique pop-ups at each concert venue and out in their respective cities allows both BTS fans and food lovers to enjoy their own journeys. Design responsibilities included designing environmental graphics, merch, and tickets that help guide visitors through each step.