Uee - Parking & Navigation App

UX/UI

Intro:

Ever heard of “park-xiety”? Uee’s mission is to relieve anxiety for first-time drivers by guiding them to the best destination suited for them. From the start of the engine to the moment the car is parked, the Uee app is here to help you make the right turn. 

Uee:

“Taking a Uee” is a common phrase that drivers say when taking a u-turn. The app’s goal is to steer users into the right direction following preferences such as the type of parking spot, prices, and etc.

ee the Virtual Passenger:

ee is here to be your "wheels" and help you navigate to your destination using its friendly voice. No more monotone voice overs!

Logo & Type

Using the "U" and "ee", the logo represents a car moving sideways and a person wearing sunglasses ready to drive.

Colors & Buttons 

Just like the satisfaction of seeing the stoplight turn green, there is relief in securing parking and being in control of time, money, and fuel.

Hero Features:

Combining important features from various competitors, Uee composes a clear user's journey from beginning to end.

User Journey

Melly is a college freshman living in LA who just got her driver's license. She is going to Staples Center for a concert. She is excited to see her favorite band play but is also worried about navigating and parking near the stadium. To ease her stress from driving and parking in LA, she goes on a journey of using the Uee app.

Onboarding:

Melly downloads the Uee app and sets up her driving/parking preferences.

Search Location + Navigation:

Melly gets in her car and searches "Staples Center" to start navigating.

Reserve Parking + Pay:

As she is driving, ee the virtual passenger recommends different spots according to her preferences such as the type of parking spot, prices, etc. Melly can also use real-time spot availability to see which spots are open and reserve it through the app.

Rate:

After Melly parked her car in the perfect spot, she rates it based on difficulty and convenience to help future users find the best parking spots.

Timer:

While Melly is having fun at the concert, she adjusts the timer on the app so that she doesn't have to worry about paying penalty fees.