Unwell - Beverages Pop-Up
(In-House)

Experiential Design
Environmental Graphics
Production Design

To celebrate Unwell’s new beverage rebrand and product lineup, customers were invited to walk through a multi-room experiential pop-up that guided them through the tasting journey of each flavor, emulating the energy of New York. As the creative assigned to designing the end of the experience, the project included leading the design and art direction of the Bodega merch room, developing the visual concept, environmental graphics, and merchandise displays that translated the new identity into an immersive, high-impact retail experience.